“Twins, Glitter & Grunge: New American Girl Dolls!”
AMERICAN GIRL Unveils Twin Dolls To KICK OFF ‘GIRL OF THE YEAR’ American Girl, the most well-known American toy brand, has recently announced the new characters of their “Historical Characters” line: Isabel and Nicki Hoffman twin dolls that were released in February . The Hoffmans are not just the first twins that are featured as American Girl Historical Characters, but they also have an iconic Seattle location that makes them popular with young women. The Hoffmans share a birthday of May . This announcement is a thrilling addition for American Girl’s long collection of historic characters.
“American Girl, headquartered in Middleton, Wisconsin, recently introduced twin sisters Isabel and Nicki to their collection of dolls that represent American the past,” stated a press release. Each doll is distinct, which is evident in Isabel being described as “bubbly and bubbly” and fond of dancing, while Nicki prefers an introspective who enjoys skateboarding and listening to alternative rock. The announcement continued “Though they share the identical birthday, these twins have a distinct personality as diverse in their looks and styles as grunge and glitter.” Each girl learns to overcome their fears, while remaining committed to their individual stories within their own personal stories.
American Girl (AGbrand) introduced the “Girls of the Year” collection in. This line featured dolls that had stories set in the contemporary. This is a departure from the company’s classic characters range that first appeared in the year 2000 and included Molly McIntire and Samantha Parkington. The characters of Kirsten Larson first came to life in according to American Girl’s American Girl website. AG is now offering a STEM-themed doll that promotes STEM education. According to American Girl Doll News, the doll will be on sale for a limited time.
American Heritage Girls was established as a way to substitute for Girl Scouts. It teaches the importance of faith and respect for everyone in children. Courtney Moore is the latest doll with a historical storyline. The tale was set between and the release of Nicki or Isabel. American Girl recently apologized for the idea on Twitter.
The new release “Historic ‘s American Girl Dolls, Isabel and Nicki” was evidently the cause of an uproar on social media. The official brand page posted a tweet acknowledging anger, stating that the company didn’t plan to create such a mess the way they have. One Twitter user based in Boston, who goes by the username **** on Heels Girl, said she was personally offended, tweeting she was a fan of inflatable furniture. She also read American Girl Magazine, owned back cushion pillows and loved her clear bag. In response, Black Girl Nerds posted on Twitter: “American Girl just released their latest dolls from the past: Isabel & Nicki from … . Never had this feeling of disdain during my whole adulthood.
Millennial women expressed their nostalgia and age to Fox News Digital upon the arrival of dolls from their classic historical characters line. Lexi Oakley, , from Southern California, told Fox News Digital that when she was her child, she was an avid collector of American Girl dolls, yet felt her age seeing an “historical” doll that was from her childhood. Oakley stated, “Growing up with the dolls of the s and s was quite a shock having a doll of my generation.
What can we learn
It’s clear that the American Girl social media campaign in order to highlight their new classic dolls, Isabel and Nicki, failed to take into consideration the negative reaction it might have caused. Some social media users felt at odds with the message and that highlights the importance to be sensitive when targeting a particular demographic. Companies must be aware of the effect their messages be able to have on the people they target and try to ensure that all users can feel included in the messages they send out.