How Outlast Records is changing the game for independent artists
Hello and welcome to Generation AP, a weekly review of the upcoming actors, creatives and writers who are likely to be the new leaders of. The digital revolution has led to a variety of changes to the music industry in the last ten years. Of the record labels who have been relevant, it comes down to adaptability, innovation and cultivating emerging talent from on the floor. Outlast Records is one the most ingenious and significant labels in the music industry.
Daniel McCartney, Outlast Records has been hard at work to bring new artists to the hip-hop, alternative and rock scene, with an eclectic roster. The list includes GARZI, JordyPurp, Magic Whatever and Chez as well as Chez, all of whom are genreless in their own right however they still have a touch of rock ‘n’ roll spirit. Outlast Records continues to build its reputation. It’s establishing distinct label sounds, similar to what Sub Pop did in the 1980s and Rise Records in the 's.
In the early days of his careerand touring around all over the world with the guitar from the metalcore group Gideon, label boss knows all too well the whirlwind journey that artists face when they pursue their dream. As a mentor, label boss , and a sounding board to his new roster of musicians, he is the perfect fit. Outlast Records is a family event that is the outcome of hard work, guidance and providing opportunities for artists who need it the most – including placements in the most popular streaming playlists across all DSPs and tours with major performers in the alternative world. Furthermore, Outlast Records is an brand of the parent company.
I am pleased to announce Outlast Records as part of Sumerian Records. It is the label at the forefront of the music careers that include Asking Alexandria, Palaye Royale and Bad Omens as well as other artists. Ash Avildsen, founder and the owner of Sumerian Records shares that he was once a young booking agent, who represented artists in a generation. The great success of Sumerian Records is largely due to Ash Avildsen’s abilities to get my artists on tour and keeping up with what was going on in the various shows around the country. Daniel McCartney has the same visionary qualities that I do so I’m proud to be his partner.
Outlast Records, as an experienced industry professional is the ideal label for you if the goal is to be a success. McCartney serves as the label’s founding director and is determined to help new artists reach their full potential. Because of my experience in booking tours, I’m in a unique position to help the artists on Outlast’s roster get the attention they need. It’s an honor the representative of many of the top emerging musicians, such as Palaye Royale, MOD Sun, Mothica as well as Mothica. If you’re searching for a label that will put money into your career and help you take your work to top of the line, Outlast is the perfect option.
Agent, I have had the opportunity to discover excellent talent in the right spots. The artists I’ve worked with have been my clients from the very beginning. I was able to join their ideas before. From a perspective of the label I’ve identified artists I want to sign as an agent, but who don’t have any labels yet, or who are too young to get an agent. It’s a win-win situation for me, as I’m able to put money in them and believe in their talent. Right now, this is very effective. There’s two reasons This is a double-edged sword: I release music and assist artists I have faith in.
What lessons can we take away
Outlast Records is dedicated to helping artists reach their potential to the fullest extent. Based on my extensive experience managing tours, I’m placed in a unique position to help the artists on Outlast’s roster get the attention they need. I’m honored to represent several of the top young musicians on the market I’m convinced that Outlast is the best label for those wanting to move their career to the next stage.